Introduction to Video Marketing


Need Video Marketing Help? Try These Ideas!

Video Marketing

In the world today, it helps to take advantage of technology. There is no doubt that video marketing has the ability to set your business apart from the crowd. The following article will provide you with useful tips and tricks you can put to immediate use in a marketing campaign featuring video!

Introduction to Video Marketing
Video SEO

Watching successful viral videos is the best way to get an idea of what makes a video popular. Stay up to date with new trends, check social networks and various sites your target audience loves and put together list of characteristics you recognize in the viral videos you see.

SEO Video Marketing Checklist

  • Choose the Correct people for your Video

Find the right person for the Video Marketing. Perhaps you are not as comfortable in front of the camera as you need to be. Speak to your employees,or perhaps your friends, to find someone who can be an effective cheer leader for your company. This will enhance the promotion of the product and get more people to view.

  • Be Creative or Different

If you creative lightning strikes and you get a great idea for a video, film it as soon as you can if you have the equipment to do so.Granted, getting either professional equipment or personnel might seem like the best route to take, but such arrangements can take time. Capture the energy and essence of an idea while it is fresh. Even an amateur video with authentic it ycan outshine something expertly polished.

  • Be Engaging and Entertaining

A great way to make Video Marketing fun to watch is by having more than one person in them. Interview an expert or just bring someone on with you who is fun to watch. The more entertaining the people on the video are, the more likely viewers are to buy in to what’s being said.

  • Perfection is not the Key

Try not to stress out if your video is not perfect. People are more likely to relate to a video that shows real people, rather than a polished ad that reeks of commercialism. Write your content out carefully, then practice saying it over and over. Then, shoot it and post it.

  • Do Research 

Explore Google Search Stories. This tool allows you to show your audience different things on Google such as results for a certain search query, pictures and maps. This could be a good way to document your online presence, show your audience your featured blog posts or create a guide to assist customers as they order your products.

Encourage others involved with the business to participate n your video marketing. One of them may be comfortable talking on camera, so you won’t have to do it. Don’t shy away from using more than on person, if doing so will be to your benefit.

  • Create a basic Into Video for your Website 

Create a script for your Video Marketing for the “hello” and”goodbye” sections. Just give basic information, but make it interesting so people will want to continue watching. Finally, say the name of the company one more time – don’t forget your call to action!

Videos which are unpredictable work. If you can do something in your video which is surprising and yet not cheesy or lame, you’ll catch your viewer and they’ll share the video with family and friends. Go with cute,shocking or funny and avoid gory or juvenile humor as much as possible.

  • Videos should be full of information but Short

Videos should be packed full of information, but also be short in length. Internet viewers often have a shorter attention span than you think. Most videos should be under 5 minutes to keep people’s attention. If your viewers are daydreaming, then your content is being overlooked.

If you decide to create a series of videos, it is important that you remain consistent. Try using the same length and format for your videos and use similar title pages and credits so viewers easily recognize your video marketing campaign. If possible, release your videos on a certain day of the week to build anticipation.

To succeed at video marketing you must keep your videos short. The Internet is an entirely user controlled, fast paced environment.Potential customers are simply not going to sit through a long 30-second advertisement. To get as many views as possible, make entertaining videos that are short and to the point.

  • Create How to Videos if it suits your Business 

Make videos that demonstrate how to do something related to your business. Ensure that these videos are complete and contain all the information your viewers need to know. It can be mighty frustrating to watch an entire video and then be directed to purchase something in order to receive the entire “how to” guide. If you are giving people a service, people will want to business with you.

Summary Of Video Marketing Checklist

  • Choose the Correct people for your Video
  • Be Creative or Different
  • Be Engaging and Entertaining
  • Perfection is not the Key
  • Do Research 
  • Create a basic Into Video for your Website 
  • Videos should be full of information but Short
  • Videos should be full of information but Short
  • Create How to Videos if it suits your Business 

Top 15 Most Popular Video Websites

1 | YouTube
 1,000,000,000 – Estimated Unique Monthly Visitors 

2 | NetFlix

 | 150,000,000 – Estimated Unique Monthly Visitors 

3 | Vimeo

 130,000,000 – Estimated Unique Monthly Visitors

4 | Yahoo! Screen
 125,000,000 – Estimated Unique Monthly Visitors

5 | DailyMotion
100,000,000 – Estimated Unique Monthly Visitors 

6 | Hulu
75,000,000 – Estimated Unique Monthly Visitors 

7 | Vube
55,000,000 – Estimated Unique Monthly Visitors 

8 | Twitch
50,000,000 – Estimated Unique Monthly Visitors 

9 | LiveLeak
45,000,000 – Estimated Unique Monthly Visitors 

10 | Vine
42,000,000 – Estimated Unique Monthly Visitors

11 | UStream
25,000,000 – Estimated Unique Monthly Visitors 

12 | Break
14,000,000 – Estimated Unique Monthly Visitors 

13 | TV
13,000,000 – Estimated Unique Monthly Visitors 

14 | MetaCafe
12,500,000 – Estimated Unique Monthly Visitors 

15 | Viewster
12,000,000 – Estimated Unique Monthly Visitors 

Using Video Marketing to help make your life easier when it comes to business sounds like a plan. Implement the tips that were just outlined and don’t be afraid to get a little creative. You put your heart and soul into your business, so do the same with your video. It could be quite a coup for your company!

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