HOW TO BUILD AN SEO FRIENDLY WEBSITE?
The largest source of traffic to any website will generally stem from organic searches, yet a lot of businesses do not pay enough attention to building an SEO friendly website thus affecting there Search Engine Ranking.
Basically, an SEO-friendly website makes it easy for search engine Crawlers to access and read all pages on a site. A website that crawlers can access easily is likely to garner more visibility on search engine results pages.
Although an existing website can be restructured and redesigned to be
SEO-friendly, it is much easier and more efficient to simply include SEO
elements in a website’s architecture from the start.
Whether you are designing a new website or restructuring an old one,
here are some important factors to consider if you want a website that’s user and search engine friendly.
BENEFITS OF A SEO FRIENDLY WEBSITE
(1) URL Structure
Avoid using irrelevant and ambiguous characters in your URLS. When
you are thinking on what URL structure to use, ensure you go for one that
incorporates the topic of the content you are publishing. Use URLs that are
short, precise and descriptive, and which include all your important keywords.A good URL should provide context for search engines and visitors to understand the content you put up on your website.
(2) Flexible and responsive design
When designing an SEO-friendly website, you have to keep in mind that
your visitors use various devices, such as smartphones, tablets and computers. Therefore, it is important to create a website which can be accessed across various devices, while still retaining the content quality.
(3) On-page optimization
There are certain important SEO elements you need to incorporate in
your website, particularly the homepage, to boost your website’s ranking and visibility. These include:
Title tag: title tags on your webpages let search engines know what those
pages are about. A typical title tag is about 70 characters long and includes
information pertaining to your business
Meta description provides in-depth information about a particular page.
Since the meta description of a page comes up in search results, you want to ensure you’re your meta description contains the page’s most relevant
Header Tags add a structured feel to your posts. They also make it easy
for search engines to know what the different sections of a particular page are about. Some additional SEO elements you can include in your website include internal links (through cross-linking), bolded texts and image name & ALT tags. You should also add XML and HTML sitemaps respectively for Google’s crawlers and visitors to your website. When incorporating any of these SEO strategies, take care to avoid over-using them.
When designing your website, go for a navigation structure that is simple
and easy to follow for both Google and your website’s visitors. Some suitable positions to situate your navigation bar across the top of a page, or vertically by the left hand side of the page. If you intend to use a drop-down menu, try to keep the options as limited and structured as possible to avoid information overload.
(5) Link structure
Link building is arguably one of the most discussed SEO tasks. Search
engines place a lot of emphasis on the number and quality of external links to your website. The aim of link building, then, is to get more websites to link out to your own website.
Link building works better if those websites are reputable and high authority sites Links are classified based on the technique used to get them. There are; Organic links – which are natural and unpaid for, and are the best kind of links particularly if they stem from popular and we’ll recognized websites.