Content Management Systems
Content is one of the most important elements of your web site,therefore we need a Content management system, because it can organically improve your search engine rankings. But that only applies if the content is well written, interesting, and focused. If you have a web site that’s hundreds of pages in size and those pages change regularly because of your content strategy, managing all of that content can be a nightmare.
That’s where content management systems (CMS) become very useful.
This piece of software is usually very easy to use, and it quickly becomes one of the most useful tools you’ll find for developing your web site.
How CMS affects SEO
One real concern many web-site designers have is how a content management system will affect their SEO ranking. In the past, CMS applications often published content with long, complex URLs or created multiple copies, which search engine crawlers were likely to look down on.
Today, however, CMS applications are much more SEO-friendly. SEO has become a large part of owning any kind of web site. Even individuals now consider how they’re going to get their sites to rank well in search engines, and small or even micro-businesses need more and more technological assistance, including SEO assistance. So CMS companies have listened when customers demanded a management system that plays well with search engines.
Today, most CMS applications are designed to improve your SEO rather than to hinder it. Still, it’s a factor that you should consider as you’re looking for a CMS. Ask very specific questions, like “How does your software or application help with my SEO efforts?” and “What specific elements of your application or software will help to improve my SEO efforts?”
When should you use CMS?
Content management systems are hugely helpful for web sites that have hundreds of pages of content to manage. If your web site is smaller than that, should you use it? The answer to that question is “It depends.”
What it depends on is how much content you actually have that needs to be managed, how much time you have to manage it, and how much of your budget you want to invest in managing it.
For the last point, there is good news. Some content management systems are completely free. Drupalis probably one of the best-known free systems. It’s open source, which means that the software is both free and can be tweaked by you to meet your specific needs.
It’s through this collaborative development that open-source software applications are improved for everyone involved. If you feel you need a CMS that’s a little more expensive than free, you can find those out there, too.
The SEO CMS Checklist
Here are the things that your CMS absolutely must do:
- Allow you to change page titles and descriptions.
- Allow you to change and control URLs for pages.
- Give you a WYSIWYG editor.
- Give you control over menus.
- Handle image uploading and resizing.
- Handle embedding media, such as YouTube videos
- Allow you to add redirects for missing or replaced pages.
- Allow you to categorise, tag, and organise content
- Allow you to create your own forms (such as contact forms) 10. Easily share your content to social media channels
Choosing the right
Content Management System
If you decide that a content management system is a tool you need for managing your web-site content, you should take some time to investigate the different options that are available to you. Like any other software, not all CMS systems are created equal.
- Look first at the history of the company. Companies that are new to the market are risky, especially if they are drastically different from existing companies. The length of time that a company has been in business is a good indicator of its strength.
- Look at workflow and collaboration features. You know what you need to accomplish with a content management system. Whether it is plugging in content from vendors outside your company, or allowing for collaboration within your organization.
- Consider how the software will integrate with your organization. Do you need software that you install and manage from your own machines or will a web-based program serve your needs better? Also, how will the system you choose work with the technology that you already have in place?
- Consider elements of personalization, too. How much personalization do you need? Will multiple people need different capabilities? And what about dealing with archived content? Personalization reaches to more than just defining how many users will use the CMS for different jobs. It also means looking deeper into all the situations in which a different element of CMS may be needed.
In looking at CMS applications, you should also consider the structure with which it will help you develop your content. Because a CMS is designed to maintain your content in an orderly manner, it can help to solidify your content strategy and your web-site structure improving you website ranking.