WordPress post WordPress Page How to Choose
To truly understand the wordpress post we have to look at it in comparison to its counterpart the wordpress page. It’s important to do a quick comparison between the two now to understand when to use each. Putting posts and pages side by side we get a clear picture of the differences. WordPress posts are published in a stream, organised by categories and tags by publishing date and by the author pages
WordPress Post Factors
One of the things that many WordPress beginners get confused about is the difference between WordPress Pages and WordPress Posts. What makes things even more confusing is the tendency to call any web page a ‘page’, even if it is actually a ‘post’.
To try to make things clearer, when I am referring to a web page loaded in your browser, whether it’s been created as a WordPress post or a WordPress page, I’ll call it a web page.
If I am specifically talking about a WordPress post or a WordPress page, then I’ll make sure I prefix the words post and page with ‘WordPress’.
Here is a quick key:
Web page: Any web page that’s loaded in your internet browser.
WordPress Page: Content created as a WordPress ‘Page’.
WordPress Post: Content created as a WordPress ‘Post’.
WordPress, we need to make the distinction between WordPress pages and WordPress posts, as they are both different and have distinctive purposes. Let’s look at the features of these two:
• Can be displayed chronologically or in reverse chronological order in a number of places on your site,
• They are assigned to categories.• They can be tagged.
• Posts can allow visitor comments.
• Posts appear in your site’s RSS feeds and can therefore be syndicated to email subscribers if using a service like FeedBurner.
• Posts can have excerpts, which is basically a short summary of the written piece.
WordPress Posts do not have a custom template feature. There was a feature introduced in WordPress 3.1 called ‘Post Formats’. Not all themes support these, but they are available to all theme developers if they wish to use them. Basically, this feature allows posts to be classified as: standard, aside, audio, chat, gallery, link, quote, status or video, and their appearanceWordPress Posts do not have a custom template feature
changes depending on the post format. You can read more about post format here: http://codex.wordpress.org/Post_Formats
• These are ‘static’ and not listed or sorted by date order. They are, however, hierarchical, so you can have a parent page with several child pages.
• Pages are not put into categories.
• Pages do not have tags.
• Although it is possible to enable comments on pages, this isn’t typically something you want to do.
• Pages do not appear in your site’s RSS feed and are therefore not syndicated to email subscribers when using FeedBurner.
• Pages do not have excerpts.
• Pages can use a ‘custom template’ feature making it possible to vary the appearance of them
• You can setup a WordPress page to be used as your homepage.
WordPress Post or WordPress Page
As you can see, there are several distinct differences between the two.
In terms of SEO, Google doesn’t care whether a web page is created as a WordPress page or a WordPress post. However, the features we have available with WordPress posts make them the obvious choice for content that we hope to rank well for in the SERPs.
Because of this, I recommend you use WordPress pages and WordPress posts as follows:
Use WordPress pages for the ‘legal pages’ (disclaimers, privacy statement, contact, about us, etc), and use WordPress posts for everything else.
When I say everything else, I am referring to all content that is written to engage the visitor. If it’s something you want a visitor to read, and maybe comment on or share to their own social circles, definitely use a post.
By sticking to this simple rule, you can take advantage of the way WordPress was designed to work, and thus get maximum SEO benefits out of it. The only exception I make to this rule is when I want to setup my homepage using a WordPress page, rather than one which displays the last 10 WordPress posts